Introducing Seed Voyage
Feb 03, 2018

Every yard is a potential farm in the making. But not just any farm. A farm filled with the most unique, high quality fruits and veggies you’ve ever tried. By some estimates, one-third of all households grow food for personal consumption. I grew my first veggie garden last summer and was blown away by the flavour and quality of my heirloom tomatoes and peppers. I’m just an office guy with no farming experience whatsoever, yet my produce tasted better than what the grocery store offers.

Passionate growers of unique varietals

Upon deeper reflection, it does actually make sense. Industrial farms’ foremost concern is yield and profits whereas I’m just worried about flavour and quality. There are hundreds of varieties of heirloom tomato available in the world and yet you’ll be lucky to find two generic tomato types in the supermarket. Grocery stores cater to the mass market, which means they will always be constrained. It just isn’t economical for them to carry 50 different types of heirloom tomato. And now multiply that by the number of veggies you actually go through in a week from asparagus to zucchini.

I quickly realized that many of my friends and neighbours were also growing produce, but the best part was they were growing unique and exotic varietals, not generic foods found in any grocery store. Seed Voyage was founded to connect these passionate home growers with local eaters that seek and appreciate specialty foods like heirloom tomatoes, rainbow carrots or fingerling potatoes.

Why would a grower want to sell their produce?

A grower could make about $500 on 100 square feet per summer based on my estimates. For summer students or retired folks with access to a bit more land, you could probably earn a few thousand during growing season. However, for people like me, the appeal of Seed Voyage is to find a new use for those weeks in August and September when everything goes ripe at the same time. Instead of giving away all of my delicious produce, I can sell them and use these funds to purchase other amazing produce from local gardeners.

Why would an eater want to buy these goods?

It’s a no-brainer; amazing quality and flavour. Homegrown foods picked at exactly the right time with no ripening on trucks. Even a generic veggie that is picked a few hours before eating tastes great. But specialized varietals like my Cherokee Purple tomatoes, which I grew last summer…amazing! You’ll start to wonder how those red spheres in the grocery store are even allowed to be called tomatoes. In the end, these are foods that are ultra-local and grown by passionate gardeners feeding their families. The difference in flavour and quality will blow you away.

So where does Seed Voyage fit in?

Our platform is designed with one thing in mind – to connect growers and eaters so that they can buy and sell their locally grown produce. The home gardener signs up on and inputs two key things – their address and the foods they are growing. The local eater signs up and inputs their region of interest (for example, within 5 km of their house) and the foods they are interested in buying. When the produce is ripe and ready for harvest, the grower will send notification and any eaters with matching preferences will be alerted. They will confirm purchase and pick up the goods at the growers house. All transactions are electronic so need to make change at the door. There are no fees for signing up, only a small transaction fee when goods are sold. Simple as that.

We hope you’re as excited as we are about connecting with your local community members to spread your love of homegrown fruits and veggies.